Beaujolais Attractivité

Purpose of the association

In the public interest, the ‘Beaujolais Attractivité’ association is a network of economic, voluntary, institutional and educational organisations, as well as individuals, who wish to contribute to the appeal and reputation of the Beaujolais region by working collaboratively and pooling their resources; the aim of its work is to: - encourage and support a collective drive - highlight and promote the unique character of our region to potential visitors, investors, residents, etc.; - enhance the region’s appeal to foster balanced development tailored to identified target groups - boost the region’s visibility and public image by providing greater clarity on the core elements that define our identity, and by bringing together initiatives to increase visibility - promote the appeal of the Beaujolais region to attract and retain project leaders; - initiate, coordinate or support collaborative projects for regional promotion; - organise joint discussions with regional partners; This will result in the implementation of actions centred on four main themes: - regional assessment; - marketing t

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